Targeting the modern urban explorer.
The North Face has showcased their Japanese capsule collection at their Carnaby Street store in London yesterday.
Edouard Gros, Lifestyle Product Merchant of The North Face, justified the reason for bringing the Japanese capsule collection to London: ”There was no question that London would be home to the first dedicated lifestyle store for The North Face in Europe. The Japanese designed collection is perfectly suited to an audience that firmly fuses fashion and functionality; it made perfect sense to bring these exclusive designs to a city that paves the way for the rest of Europe.”
The North Face newest capsule collection is all about contemporary style, sleek silhouettes and the brand’s iconic detailing. The updated version of the Mountain Murdo jacket was made out of lightweight GORE-TEX and it features nice patch detailing. The capsule collection drops today (March 31).
See the full The North Face Japanese capsule collection below.