90s Brands We Are Loving Right Now

Fila, Kappa, Champion, Reebok…

Dust off your old sportswear pieces and/or look into your dad’s wardrobe because 90’s sportswear brands are making a comeback! T-shirts, hoodies, track pants, you name it. Everything Fila, Kappa or Champion branded is back on trend. Read on to find out more about our favourite 90’s brands and the collaborations that helped them look cool again.


Russian-born designer Gosha Rubchinskiy has definitely something to do with Fila’s new-gained popularity. Gosha has recently released his heavily 90’s-inspired Spring/Summer 2017 sportswear collection. The nostalgia-hype about Fila is real with many streetstyle bloggers wearing the 90’s sportswear brand right now.

Gosha Rubchinskiy Spring/Summer 2017 Collection


Instagram: filipe__medeiros

Instagram: seokhyungwook

Fila x Kappa

Instagram: ____yd1


For his Spring/Summer 2017 collection, Gosha Rubchinskiy also collaborated with Kappa, an Italian sportswear brand founded in 1967. Kappa unveiled their ”Kappa Kontroll” Spring/Summer 2017 collection back in March. Their latest collection referenced Kappa’s sponsorship of an Italian football team, Juventus, as well as team USA (blue-red-white colourway). Kappa has recently become a very popular choice of many streetstyle bloggers, and therefore, we had to include it in our list.

Gosha Rubchinskiy Spring/Summer 2017 Collection

Kappa ”Kappa Kontroll” Spring/Summer 2017 Collection


Instagram: no.saintt

Instagram: ruthcplngn


BAPE has just announced that they were going to release a collaborative collection with Champion. You can read more about the collection here. Stussy x Champion collaboration was unveiled back in March. Click here to read more about the baseball-themed Spring/Summer capsule collection. Champion hoodies are everyone’s favourite at the moment, with Skepta being spotted in an unreleased OFF-WHITE x Champion crewneck.

BAPE x Champion Collaboration

Stussy x Champion Spring/Summer 2017 Collection

Skepta in an unreleased OFF-WHITE x Champion crewneck (Click here to find out more)


Instagram: sxbercxxl

Instagram: sxbercxxl


Reebok is cool again thanks to their Vetements and Gosha Rubchinskiy collaborations. Vetements collaborated with the popular 90’s sportswear brand Reebok and created the well-known Instapump Fury sneaker. While Fila, Kappa and Champion made a comeback thanks to apparel collaborations, Reebok concentrated on their footwear offerings.

Vetements x Reebok Instapump Fury Sneaker

Gosha Rubchinskiy x Reebok White Sneaker


Instagram: luhanegg

Instagram: luhanegg

Let us know which 90’s sportswear brand is your favourite and do not forget to use our hashtag #PAUSEShots to be featured on @pauseshots.

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