An Interview With A VISION OF”
Why did you call the brand A Vision Of and what is it all about?
We decided to name the brand “A VISION OF” because a vision was born: mix the most known luxury brand identities representing the streetwear and sportswear. We had this idea about 6 months ago, we forecasted that if the fashion world would have created something really innovative in a sector in which everything is already been seen, the noble brands with an important heritage should have been working with the opposite of their identities to target new customers and to create something really unexpected. In facts, after two months the Supreme x Louis Vuitton collection came out, so facts proved our theory. “A VISION OF” for now is only about fashion, but it is on the quotation marks because it is something really dynamic and like every other vision it could catch other business sectors such as music and art and change.
At the beginning we analyze the main symbol/design that better represent a brand or a topic. Once we’re done with it, we create a graphic mockup and as a next step we decide the design of the custom on the product, that could be new or vintage through our artists.
You can buy now the AF1 by “A VISION OF” inspired by Trouble Andrew. Shop the collection at avisionof.com.