Let’s make peace with the oceans.
adidas has just unveiled a new white Parley edition of their famous UltraBOOST, UltraBOOST X and UltraBOOST Uncaged models. These famous adidas silhouettes were re-modelled using Parley Ocean Plastic™. For their previous partnership in May, adidas released a collection that was inspired by the blue colour of the oceans. Now, the new colourway aims to bring attention to bleaching crisis threatening the oceans. The colourway should also symbolise the ”white flag” in a sense of making peace with the oceans by ending marine plastic pollution.
The German multinational corporation reused an average of 11 plastic bottles per pair in the sneakers’ upper. In addition, the sneakers feature heel counter, heel lining and sock liner covers made from recycled PET material. UltraBOOST, UltraBOOST X and UltraBOOST Uncaged models are also equipped with an NFC Chip which enables users to learn more about the adidas x Parley partnership.
Matthias Amm, Product Category Director of adidas Running, said: ”At adidas we believe that through sport we have the power to foster eco-innovation and enable our consumers to make a difference. The new white colourway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too.”
See more photos of adidas X Parley Footwear Range below and let us know your thought in the comment section.