Reebok Classic Just Signed a Deal with Rae Sremmurd

Joining the likes of Future and Gigi Hadid.

Rae Sremmurd is an American hip hop duo formed by two brothers, Swae Lee and Slim Jxmmi. The American duo has just partnered with Reebok Classic for a new collaborative campaign called ”Classic Leather” which is focused on the brand’s iconic Classic Leather sneaker. Swae and Jxmmi have now joined the likes of Future and Gigi Hadid.

Todd Krinsky, General Manager of Reebok Classic said: ”Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about. Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”

The brothers said in a joint statement: ”When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”

See more photos of Rae Sremmurd for Reebok Classic below.


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