French luxury fashion brand Saint Laurent announced that they will not be showcasing their Spring/Summer 2018 collection at Men’s Fashion Week in Paris. The brand has decided to present their new offering in a form of a psychedelic campaign video instead. The short video’s story takes place in Tokyo where models fall under a mysterious spell and they cannot tell dreams from reality. You can watch the video directed by Nathalie Canguilhem above.
Saint Laurent is set to showcase their upcoming womenswear collection during women’s fashion week in September.