The Tie Dye moment returns.
PAUSE joins forces with London-based streetwear brand Dope Chef on an exclusive pink Tie Dye t-shirt and hoodie collaboration. Dope Chef has been known for providing the best in ethically produced Tie Dyes, hand made and entered the scene with a burst of Tie Dye colours back in 2012. Going from strength to strength the brand has reintroduced its Tie Dye collection, along with a special pink Tie Dye edition with PAUSE. The pink Tie Dye t-shirts will retail for £45 each and the hoodies for £85 each. The collaboration will launch for sale on Monday the 31st of July at 8pm and will be sold at dxpechef.com and shop.pausemag.co.uk.
See below an exclusive interview with Dope Chef founder Macharia Brian, who gives us an insight into the brand and how it all started.
Rewind back to the beginning, tell us how Dope Chef started?
Dope Chef started in 2008. At the time I was designing my first brand called To-orist which was a men’s conceptual brand with high prices due to its use premium fabrics and technical execution with a sharp focus on cut and sew with a tailored construction. Inevitably the price points were high. A lot of my friends constantly asked me to create something on the side for them which was more street & affordable.
We refer to inspiration as recipes.
As the name suggests “Chef” is about experimenting with different recipes to create exciting new dishes and as the brand grew we seeked recipes from further a field and took Dope Chef Touring internationally hence our sub term D.Tour. The creative direction is about taking different cultural reference points and merging them together to create equilibrium via opposites.
Mainly by popular demand. Over the years we’ve received a Ton of requests for old dope chef designs and mainly tie dyes. They’re an integral part of the brand in many people eyes. When people think Tie Dyes they think Dope Chef. Right now we feel the time is right, we left Tie Dyes alone for over 5 years to let them marinate while we added other creative elements to the brand like the military D.Tour collection of late. So it was interesting clashing tie dyes with military which are completed opposites to create a whole new concept as I said before creating equilibrium via opposites.
We’ve also done rock tees & Tour tops. So Tie Dyes are a natural extension to those.
2- DXPE collection (2014) baseball inspired collection. The photo shoot was crazy and had a huge impact internationally. An example that we weren’t afraid to take risks and flip the script. And not just play it safe.