0n|ff0 have released the lookbook for their Autumn/Winter 2017 collection ‘Butterfly Effect’. Started in 2017, 0n|ff0 refers to ON as the flow of time and OFF as the change of time, reflecting time into clothes. Clothes can change people’s values through trends and interests. The Butterfly Effect is the concept that small actions can have big actions and reactions, something the brand hold in their values. Modelled by Natalia Lima Da Costa and Julius Caesar, the collection features Hoodies, T-Shirts, Leather Jackets, Long Line Coats, Socks and more with both men’s and women styles. The studded Leather Jacket is a key piece along with an oversized two tone red hoodie featuring a grey hood and sleeve. The collection features a rather dark colour palette with a lot of black and the odd injection of pinstripes or colour, showing you how to perfectly colour block throughout the lookbook. All clothing is handmade in Japan.
0n|ff0 are currently stocked in TTAGGG Tokyo and Baddesign193 Russia with a pop-up shop arriving in London soon. The Autumn/Winter collection will be available in the coming months at www.ttaggg.tokyo.