Classic Nordic Style.
ARKET, a project from the H&M Group, has announced the release of its debut collection. The brand will focus on “the Nordic tradition of functional, long-lasting design” according to their creative director Ulrika Bernhardtz. The collection will include men’s, women’s and homeware with a range of staple pieces. The Autumn/Winter 2017 collection focuses heavily on outerwear with a wide range of jackets including parkas and more.
ARKET’s London flagship store will open ahead of the collection releasing on 25th August with prices ranging from £19 to £250. Check out the lookbook in full below.