The king of London street culture teams up with JD and Adidas!
Adidas and JD Sports have announced a new line with UK grime and hip-hop star, Stormzy. The line will come from Adidas’ EQT department featuring sneakers, tee’s and hoodies and will be sold exclusively at JD Sports. The campaign aims at bringing a unique South London feel to the EQT collection, with Stormzy himself stating:
‘I’m proper proud to front the new adidas and JD Sports campaign. I grew up wearing adidas and copping new clothes from JD Sports so they both hold a lot of meaning for me,” said Stormzy.’
Stormzy is an artist known for his stripped back lyricism and no nonsense approach to grime and these characteristics are clear to see in this collection with both the Stormzy and Adidas commenting that the collaboration aims to bring ‘authenticity’ to the EQT line and here at PAUSE we definitely get this feeling when looking at the capsule.
You can shop the new EQT x Stormzy line exclusively at JD Sports in store and online.