PUMA has worked solidly with African Football for 20 years as a brand commitment to developing sports in Africa. The ongoing relationship is being celebrated via a Fall/Winter 2017 campaign in partnership with Daily Paper.
The video documents some of PUMA’s work in Ghana and with the Ghana Football Association. Filmed by Daily Paper, the campaign highlights the development of a new football pitch at the Accra Senior Girls School built for the whole community. PUMA have also kitted out the area’s team with equipment and gear.