PUMA And Daily Paper Team Up For Second Season
PUMA and Amsterdam streetwear label Daily Paper have teamed up for their second season and collaborative collection for Autumn/Winter 2017. The collection pays homage to PUMA’s 20th year of long-standing commitment to Africa and African football through football team kits, team gear and classic sneaker silhouettes from the sports archive. Intricate graphics and colour blocking patterns are reminiscent of the vibrant team kits of PUMA-sponsored teams from the Confederation of African Football – Ghana, Cameroon and Ivory Coast. The pieces feature the number 20 written in Amharic – a sementic language spoken in Ethiopia.
PUMA and Daily Paper have appropriated all marketing funds towards the building of a Football pitch and facilities at the Accra Senior Girls School in Ghana and equipping gear for their team.