Y-3 explores nature and technology.
Y-3 reveals the A/W 2017 Campaign, focusing on the true essence of the brand by exploring the relationship between nature and technology.
Shot in Brooklyn by Benjamin Alexander Huseby, styled by Jodie Barnes and directed by Lloyd & Co., Y-3 brings together nature and man-made construction. The powerful campaign imagery captures the unexpected and unique beauty found in still moments of intense energy and movement. The sculptural details of the collection take on a utilitarian look with a subdued palette of black, navy, and moss green.
Responding to Yohji Yamamoto’s inspiration of the current state of planet Earth, the imagery reflects a time of progress, transformation and transition between human and nature.