PUMA And Rihanna.
PUMA have announced a growth in sales for the last quarter, thanks to Rihanna. Sales grew 22.7% in Europe, 15.6% in the Americas and 10% percent in the Asian/Pacific arena whilst many items from Rihanna’s FENTY PUMA range sold out across the board.
“Rihanna’s relationship with us makes the brand actual and hot again with young consumers,” Chief Executive Bjorn Gulden shared during a media conference.
PUMA has also teamed up with The Weeknd, Han Kjøbenhavn and Ferrari lately.