Its All In The Name: Not Just Another Store is Different From Your Average Shop
Not Just Another Store is an experiential retail space opening opposite Ace Hotel in Shoreditch. Utter and Marr are the two companies behind the retail space. Both want to break the boundaries of a normal shop to bring you an experience, not just a place to buy something.
They have collaborated with artists, photographers, illustrators and more to create unique events, installations and exhibitions. Aside from the experiential interest of the shop, they also sell over 30 new and emerging brands across womenswear, menswear, literature, art, homeware and interiors.
To top it off, the store also offer a service where a customer can bring in their old clothes and renovate them, ‘whether it’s tailoring, adding embroidery or making bespoke pieces from scratch.’
Not impressed yet? The store also features an arcade, live art from London artists, and a mini restaurant.
The store opens December 1st 2017, go and check it out.