Viva Life
MCM has debuted its vibrant SS18 campaign and it is clear to see their support of up-and-coming creative pioneers, on both sides of the lens. The team behind these images consists of 26-year old rising star photographer Tom Johnson alongside acclaimed stylist Jay Massacret. The world-renowned luxury brand’s new collection features updated MCM styles that boast creativity, youth and energy.
This showcase brings together the next generation of creatives; models Charlotte Free and Jasmine Sanders, German skater Kai Hillebrand and fashion influencer Cordell Broadus, whose youth inspires the spirit of the brand.
The sporting-themed project reflects MCM’s SS18 key themes: victory and unity through the use of strong, triumphant millennials who push the boundaries of artistic expression and creative pursuits.
