The phrase ‘Industrial Torture’ embroidered upon t-shirts and hoodies featured in Heliot Emil’s ‘Intended Consequences’ look-book for AW18, utterly defines the upcoming collection.
Heliot Emil, brothers Julius and Victor Juul’s contemporary brand named after their great grandfather, have pieced together a lookbook to present their Autumn/Winter ’18 collection. The new season brings the rawness now intertwined within the brand’s DNA, and combines the familiar aesthetics with the addition of utilitarian accessories, heavy branding and shiny materials.
The lookbook founded on monochrome combinations, combat boots and industrial influences, breaks down structured silhouettes in experimental ways to work with the military-sport looks. Blazers, shirts and pleated trousers are all interpreted by the Danish designers to work with the padlocks, puffer jackets and rainproof fabrics are expected from the leisurewear label.
Check out the pages from the look-book here: