The ending of Holi.
Pharrell and Adidas unveil the last chapter of their Hu Holi collaboration, one which has honoured the Indian Holi Festival, with the ‘Powder Dye’ collection. ‘Powder Dye’ follows the previous chapters such as ‘Blank Canvas’, and represents the end of the Eastern celebrations. Adorned with a pastel palette, the clothes give the appearance of the brightly-hued powders of Holi Festival being dried now; white fabrics stained all around with splashes of colour.
Each chapter of this collection will be available on March 16th on Adidas online.
Check out the full ‘Powder Dye’ campaign here: