Revamping classic PUMA silhouettes and apparel
PUMA collaborative Big Sean launched his ’50 Pack’ capsule on March 22, featuring three iconic PUMA trainers, each altered and crafted by the Detroit rapper.
Redefining the classic Suede with an exaggerated midsole, a mid-top cut, Big Sean’s signature, and a vintage ‘D’ logo – harking back to the founding days of PUMA – Sean’s collection also offers a PUMA Clyde and Leadcat slides.
The Clyde gets a fresh revival by Sean, swathed in ash suede and accented by the artists distinctive green, white and blue colourway featuring on the heel tab.
Luxury fabrics and a focussed level of detail goes into the apparel, featuring a range of tee’s and sweats.
The collection, shot in Big Sur (a rugged stretch in California), captures artfully composed images conceptualised by the creative duo JUCO. The classic American barber shop set is backdropped by Big Sur’s coastline.
Pick up your favourite pieces from PUMA stockists.
