'The Most Sustainable Denim Ever'
Fashion’s favourite style child, Jaden Smith, has just unveiled plans with G-Star RAW to release an ultra-sustainable collection for autumn/winter 2018. In what seems like one of the most authentic partnerships we’ve seen in a while, G-Star will pair with the eco-conscious Smith following off the back of their “most sustainable denim ever” drop earlier this year.
“I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement.