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They say that if you tip the world over on its side, everything that’s not tied down will land in Los Angeles. Whether that’s true or not, the fact of the matter is that people cut themselves off from their old lives when they come to LA. They’re looking for a place where they can be free – where they can do the things they couldn’t do anywhere else. Because they realize that it’s a place where you have total freedom over who you become. And that’s the guiding principle, the mentality, and the ‘raison d’être’ behind PREACH. But the brand’s journey didn’t start in the City of Angels. In fact, it didn’t even start anywhere near it. PREACH has its roots in Germany. So now, the mission is to marry German quality and precision with a Golden State of mind. And that marriage is evident in PREACH’s first collection. Each piece is crafted with high-quality materials, progressive designs and an almost ridiculous attention to detail. And although the design and creation of each item is extremely precise, the aesthetic itself is unpretentious and bold – with lots of ripped details and vintage washes. The results are pieces for the rebels who enjoy the finer things in life. Ultimately, the brand is a call to authenticity – to live by your own rules, to be true to yourself, and to act with passion. ‘To practice what you PREACH’. 

Check out the campaign images below…

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