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Balenciaga: The World’s Hottest Brand for the Third Consecutive Quarter

By April 24, 2018Fashion News

Followed by Gucci, Off-White, Stone Island...

After taking Gucci’s place as the World’s Hottest Brand last year, Balenciaga has managed to maintain its position at the top of the Lyst’s rankings. Other labels in the top five places of the Lyst Index – the fashion search platform’s quarterly report – comprises of Gucci, Off-White, Stone Island and Vetements.

Another brand featured in the listings was Prada. The label surged 14 places up the rankings finishing in 11th place with popular pieces including the Cloudbust sneaker. The Lyst Index of top products for 2018 quarter one featured Off-White’s black brushed diagonal hoodie, the Balenciaga Speed Trainer along with two Gucci items: the GG logo belt and the striped rubber slides. The Gucci slides are repeatedly ranked as a top product in the Lyst Index.