The BoohooxFrench collaboration Launches in Style.
Celebrating the launch of the brand’s largest partnership to date, BoohooMAN.com threw an exclusive party at Poppy nightclub in Los Angeles alongside hip-hop artist and co-designer, French Montana.
Speaking on the partnership, Boohoo CEO Samir Kamani commented,
“French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.”
Oher notable attendees including Chris Brown, Christina Milian, Stefflon Don and more came out to support the collection which is available to shop on BoohooMAN.com now.