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Gucci Pre-Fall 2018 Campaign

By April 27, 2018Fashion News

Capturing the Spirit of Student Awakening.

As Gucci continues to go from strength-to-strength experiencing record sales figures, Alessandro Michele’s vision of the Italian powerhouse has never been clearer… or more sought after.

For their pre-fall 2018 campaign photographer, Glen Luchford channels the spirit of the 1968 Parisian march on the Sorbonne University. Directly aligned with Michele’s romantic and expressive version of Gucci, the marches saw the French youth take to the streets, sparring with police forces to liberate the university.

Check out full images of the definitively woke campaign below or visit Gucci’s website to explore the collection.