Now available for purchase.
Alexander Wang recently unveiled the first pieces from the eponymous brands new Barcode capsule.
Drawing inspiration from a unique retail-centric experience, the famed Chinese American designer reimagined his brands signature logo, stretching and spacing it to form vertical bars that bare resemblance to barcodes found on shopping products. The capsule consists of a special range of hoodies, T-shirts, track pants and accessories, including basketball jerseys. This new collection keeps a consistent colour palette of black, navy & maroon, with an emblazoned barcode logo and AW accents in the form of flip girl patch and player patches which can be found on the hem of the pieces.
You can shop the new Barcode Capsule at select Alexander Wang retailers or online. See the capsule in the images below: