Introducing Boy De Chanel.
Chanel’s first-ever makeup line for men, Boy De Chanel, is set to launch later this year taking its name from Gabrielle Chanel’s lover and muse, Boy Capel.
While, as of now, it will comprise of just three products, a matte lip balm, eyebrow pencil and foundation, we’ll undoubtedly see more after its initial launch.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”
Set to launch in South Korea on the 1st of September, while releasing worldwide in November.