Represent Unveil Autumn/Winter 2018 Campaign

British streetwear label, Represent, have just unveiled their autumn/winter 2018 campaign which takes a retrospective look at the 90s grunge and Brit-pop culture.

Taking inspiration from their Manchester upbringing, founders George and Mike Heaton explore this seminal decade in music and how it came to define the style of a generation.

Presenting a selection of key products from the upcoming collection, the series of images showcases two young men on a night out in typical garb from the revered label. Comprising staples such as traditional check patterns, stonewash denim, and vintage silhouetted sportswear; these key design elements lay the foundations of the new collection.

Check out the full set of campaign imagery below or visit the brand’s website to purchase your favourites.