Virgil Abloh x Nike’s “QUEEN” Collaboration for Serena Williams

God Save the "QUEEN".

After recently teasing a collaboration, Nike and Virgil Abloh have revealed their “QUEEN” capsule for professional tennis player Serena Williams. Arriving only two weeks prior to the U.S Open, “QUEEN” features two tulled dressing labelled “Daytime” and “Nighttime” – as well as limited edition high-performance sneakers.

Virgil has reinforced his signature touches, branding both dresses with the “LOGO” branding found in previous collaborations with NIKE as well as the world “SERENA” which is also apparent on the special-edition NikeCourt Flare 2 PE silhouette. In addition to the dresses, the capsule also comprises of a bomber jacket and a bag, launching simultaneously with the special editions of the Air Max 97 and Blazer Mid SW. The 97s will arrive in a fluorescent pink colourway whilst the Blazer’s flex a grey colourway.

Abloh also justified the reasons behind his designs by stating that: ”With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse. I was trying to embody her spirit and bring something compelling and fresh to tennis. What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse. So the dress is feminine but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolise her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”


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