For the re-release of the "Triple White" sneaker.
Kanye West recently took to social media to unveil the lookbook for the upcoming “Triple White” YEEZY BOOST 350 V2 re-release.
Joining forces with artist Rita Minissi after he was previously accused of plagiarising her signature aesthetic for the #SUPERMOON lookbook, both West and Minissi teased the lookbook on their respective Instagram pages and linking the photographs back to a new account named @wegotlove. Shot by Rita Minissi, models wearing YEEZY’s signature tonal outfit appear in a myriad of flexible poses, gracefully leaping through the air and embracing each other while donning the all-white YEEZY BOOST 350 V2. The @wegotlove account also included an image showing Japanese, Arabic, Russian and Korean translations of the phrase “WE LOVE”, taking a cue from Kanye’s ‘leading with love’ message.
The “Triple White” YEEZY BOOST 350 V2 is expected drop September 21st in what will be the biggest release so far for the brand. In the meantime, check out the ‘We Got Love’ lookbook in the images below: