The Perfect Soho Pedestal.
Iconic Italian outerwear company, Moncler, have recently revealed they will be relocating their Soho Boutique to larger premises with a premium vantage point over Prince street in the same district.
Set in the heart of Soho, the store’s concept was designed by French studio Gilles & Boissier, a longstanding partner who has created the brand’s recognisable code of design and aesthetic around the world. Set over two floors, tones and accents of black are complemented by singed wood panelling, white marble, Soho staple brickwork alongside contemporary stone and metal furnishings.
Check out more images of the new store on 99 Prince Street below which will stock the brand’s complete range of Moncler Genius and Moncler for men, women, children and accessories.