adidas Gives Loyal Customers Exclusive Access with Launch of New Membership Program

Early access, exclusive products and special events.

Adidas just announced the launch of ‘The Creators Club’, a new membership program designed to reward the brand’s loyal customers.

A chance for Adidas loyalists to gain early access to new product ranges, exclusive offers and invitations to special events, the Creators Club offers four different levels of access, each with its own exclusive set of rewards. Already available in the US, Adidas’ Head of Digital Brand Commerce Joseph Godsey spoke on the launch of the new platform, saying “With the new membership program, we are connecting our consumers with the best products, experiences and services from adidas. The ‘Creators Club’ membership is an exclusive and personalized connection to the best of sport and style, linking all adidas apps, events, communities and channels within one single consumer profile. Following the launch of the new adidas app, the introduction of the ‘Creators Club’ is another great example of how adidas is truly enhancing and personalizing its consumer’s experience with adidas. And we will continue to evolve the program based on our consumer’s feedback and interactions,”

Rewarding customers for purchases, attending events and participating in adidas communities, the Creators Club is already available in the US and is expected to be rolled out to additional markets in the near future. You can sign up in-store, through the adidas app or on

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