Guiltless fashion pieces.
Danish streetwear brand Le Fix recently launched its new premium collection of essential, long-lasting staple pieces perfect for any wardrobe.
Taking a more sustainable approach to it’s classic and simple designs, the Le Fix Core Project features a wide range of t-shirts, hoodies, sweatpants and accessories, all appearing in a monochromatic tone and dressed in the brands new embroidered black box patch or classic lightening logo. In an effort to create heavier fashion pieces that last longer, Le Fix Core Project is combatting environmental waste caused by the fashion industry and the environmental costs of transportation by producing all items in Europe.
With a collection that explores creativity with freedom, the Core Project encourages creative expression, calling for everyone to style the basic items from their collection in their own individual way. See some of the collection in the campaign images below: