A long-term global multi-project collaboration.
Global mineral water brand Evian recently announced that Virgil Abloh will be joining the brand for a long-term global multi-project collaboration.
Abloh, who currently holds the position of Men’s Artistic Director at Louis Vuitton as well as Creative Director of his Off-White™ brand will be joining the Evian family as a Creative Advisor for Sustainable Innovation Design. This will be a unique partnership between the famed designer and the brand in an effort to advance creative design and innovation and sustainability for new generations.
Amongst his many other ventures, which include moonlighting as DJ Flat White, Virgil is set to play a central role in helping Evian work towards its commitment of becoming a 100% circular brand by 2015. Abloh will also help with the design future of Evian products through pioneering partnerships, package redesign and collaborations, as well as using his influence and reach to bring awareness to around the importance of sustainability and innovation in design.
Speaking on the new appointment, Virgil Abloh said: “evian®is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.”
With further information yet to be released, the inaugural limited-edition design project is set to be revealed during 2019’s Fashion Month.