Designed by Virgil himself.
After announcing his role with Evian, Virgil Abloh – the man who can do it all has also linked up with Cha Cha Matcha for an exclusive merch capsule.
Designed in celebration of Cha Cha new West Coast store location which is set to open in West Hollywood, the collection includes hoodies and t-shirts in black, white and pink hues, dressed in the brands signature palm tree motif. A palm tree also appears on the back of the garments with the words “I Love You So Matcha”. The capsule will also feature packaging, cups, sleeves and napkins alongside apparel.
Dropping on 7th December, the first 100 customers to visit the store will receive a Virgil x Cha Cha Matcha sweatshirt for free. Expect to see items from the merch capsule make their way onto sites such as Depop and Grailed soon after. See some of the capsule in the images below: