A First-Ever for the American Label.
All-American brand Coach has just unveiled Michael B. Jordan as the first global face of their menswear apparel and fragrance line. Shot in the very Americana Los Angeles desert, we see Jordan dressed in the house’s iconic American styles such as a shearling jacket, leather moto jacket and a patchwork leather MA-1. Speaking on the union, Jordan commented;
“I’m proud to be the face of Coach men’s, I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honoured to be a part of Stuart’s vision and creative process.”
Check out the announcement shoot in full below or visit Coach’s website for purchase information.