Balenciaga’s Matrix Themed 2019 Campaign has Arrived

Into Balenciaga’s Matrix.

The latest arrival in spring/summer 2019’s steady flow of advertising campaigns, Balenciaga has just unveiled a promotional video showcasing some of the season’s key pieces.

Captured by filmmaker Jon Rafman, the matrix styled short sees models battling, rollerblading generally running riot around a slew of locations while lasers, portals and explosions all perpetuate the matrix messaging in a garishly low-fi state. Check out the video in full below or visit the brand’s website to shop the lineup as it drops over the next few weeks.