“Been Rocking UGG and BAPE Since the Beginning”
American footwear company UGG recently revealed their spring/summer 2019 campaign which sees rapper Lil Wayne rocking some of the key styles from their collaborative offering with streetwear label BAPE. Comprising a limited-edition collection of men’s footwear, apparel and accessories, Andrea O’Donnell, the President at Deckers Brands spoke on the partnership;
“Partnering with an iconic streetwear brand like BAPE allowed us to show UGG Men’s in a fresh new way and environment, BAPE took its world-renowned print and applied it to several of our top-performing men’s silhouettes, creating a street style-ready capsule.”
Check out the campaign in its entirety below or shop your favourites at Selfridges & BAPE locations from the end of February.