A nod to rave culture.
Club Fantasy, the brainchild of Ex-Donda art director, Joe Perez, recently debuted its first collection alongside a campaign led by GullyGuyLeo.
Designed by Joe Perez, who designed coveted album covers, tour merchandise and helped curate blogs for Kanye West, the “Endless Euphoria” debut collection draws inspiration from rave culture’s blending of music and fashion into a lifestyle that carries a playful and rebellious attitude against the status quo. Dressed in graphics and loud colours screen printed onto of neon, pink, white and tie-dye contrasting base hues.
Available now, you can shop the Club Fantasy debut collection on the brand’s online store. Check out the GullyGuyLeo led campaign in the images below: