Just in time for summer.
Louis Vuitton just unveiled the brand’s first-ever unisex fragrance line dubbed “Les Colognes”.
Concocted by master perfumer Jacques Cavalier Belletrud, Louis Vuitton’s new unisex fragrances embody the summery spirit of Califonia, featuring three distinct fragrances: Sun Song, a pairing of orange blossom, citron and musk; Cactus Gareden, a blend of maté, bergamot as well as lemongrass; and Afternoon Swim, a summery mixture of orange, bergamot and mandarin citrus. The luxury fashion house has collaborated with Californian artist, Alex Israel for a bespoke set of carrying cases as part of the Les Colognes launch. The carrying cases are available in both individual sizes and one that fits all three colognes, and feature Israel’s signature wave motif as well as a Californian landscape of a cactus in front of an oversized sunglass lens.
The Les Colognes fragrances are expected to hit the shelves of Louis Vuitton Flagships on April 4th. In the meantime, take a look at the fragrances in the images below: