A new take on "Logomania".
Collaborating with multimedia artist, Salva Mogutin, Helmut Lang just unveiled its latest Spring/Summer 2019 Jeans collection.
Dressed in collaborative phrases such as “Helmut Go-Go” and “Stock Boyz”, the latest offering from the esteemed house includes a collection of T-shirts, sweatshirt, and see-through nylon tops. Giving us their take on logomania, the collection, which is dubbed ” Logo Hack” also features a “1-833-HELL-YES(1-833-4355-937)” slogan, which when dialled will ring through to a pre-recorded conversation with Slava and other prompts. The range features font, prints and placements that are supposed to question gender norms and stereotypes.
Available now, you can shop the “Logo Hack” collection now at Helmut Lang’s online store. Check out the collection in the images below: