Changing the game.
After announcing the feature a while ago, this week Instagram is beginning to roll out its latest version of its shopping feature, titled “Checkout.”
Putting an end to “Click the link in the bio,” Instagram is Introducing a new system that will allow followers to shop their favourite brands without having to leave the app, letting them choose the size, quantity and colour all on the Instagram app. While variations of the feature are currently available, Instagram will be rolling out the new “Checkout” via labels such as Prada, Burberry, Uniqlo and Dior. This new iteration will securely save your name, email address, billing information and shipping address, to make your shopping experience swift and secure, all updates will also be issued via the app itself.
Check out the video below to see how this feature will work: