"A multi-layered partnership."
Adidas Originals recently announced their latest creative partner to be none other than Queen B herself.
The 37-year-old popstar will be responsible for bringing out new apparel and footwear, as well as overseeing the relaunch of her brand Ivy Park. Beyonce founded her clothing line back in 2016 together with Topshop. Following alleged cases of sexual harassment surrounding owner Sir Philip Green, Beyonce bought back the rights to label last year and this latest announcement will see it return to shelves, with Adidas taking over the production.
The Adidas camp is remaining relatively secretive about the exciting collaboration, but stay tuned to PAUSE for the latest.