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Mercedes-Benz Announces “How To” Fashion Platform

By April 3, 2019Fashion News

Changing Perspectives with Mercedez-Benz.

Luxury automobile company Mercedez-Benz has today announced the latest iteration of their #mbcollective fashion story, “How To” which will tap the talents of familiar faces Lena Waithe, Jazzelle Zanaughtti, Rina Sawayama and Samuel Ross.

Aiming to strengthen and motivate people on the neverending journey of personal growth and change, the platform is dedicated to putting the spotlight on emerging talents as well as bringing creatives from across the globe together. Giving creatives the opportunity to learn from some of the aforementioned experts, each day will end with a demonstration of their new skills at an exclusive press event.

Furthering the brand’s evolution from solely an automobile company, the ‘How To’ fashion story is just another signifier of their transition to a mobile solutions provider, offering other services such as car-sharing, ride-hailing, parking and multi-modal transport. Thoughts? Head over to the Mercedez-Benz website for more information.