Adidas Announces New Partnership with Kid Cudi

Dropping this year.

After collaborating last year for the TRESC Run as part of the Asterisk Collective campaign, Kid Cudi and adidas recently announced the plans for their official partnership.

With products expected to drop later this year, the announcement coincided with Kid Cudi’s headlining set at this year’s Rolling Loud festival as posters depicting a burning moon inside a  feminine half head were plastered throughout Los Angeles and New York City. While the logo for the adidas x Kid Cudi partnership has been unveiled, more details on the upcoming drop are currently scarce, but fans can sign up to the dedicated collaboration website to alerted when the collaboration drops.

Stay tuned for further details on the adidas x Kid Cudi partnership.


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