Gucci Launches Collaborative Project Together With 12 Musicians

By May 15, 2019Fashion News

It's very rock 'n' roll!

A new collaborative music project, titled #GucciGig provides a behind the scenes look at gigs, clubbing and festivals.

Featuring twelve musicians such as Alex Cameron, Yves Tumor and the band Amy and the Sniffers, each performer was asked to represent their experiences of live performance through an art medium in collaboration with creative partners from appropriate industries.

The artists’ creations, which include videos, pictures and illustrations, celebrates the latest eyewear release from the Italian label which comprises bulky square-shaped designs to provide the perfect rock ’n’ roll look for the artists as their live performances are reinterpreted by their creative partners.

To see what all the artists came up with, there is a #Guccigig section on the luxury labels app, a series of episodes with the musicians on the Gucci podcast and they have been posted onto the Italian brands Instagram page. Our favourite creations are down below!


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