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Harry Styles to Front Campaign for Gucci’s Latest Fragrance

By May 30, 2019Fashion News

#GucciMémoire

Further cementing the British artist’s longstanding relationship with the label, Harry Styles has been tapped to front the campaign for Gucci’s latest fragrance release.

Unisex, ageless and championing inclusivity, the characteristics of the new ‘Mémoire dune Odeur’ fragrance is perfectly emulated in the small preview we’ve been afforded. While both the scent itself and campaign shot by Glen Luchford won’t be released until August 2019, a behind the scenes shot from Brad Elterman is giving us exactly what we’ve come to expect from the Italian powerhouse.

Check out the eclectic shot below or keep an eye out for the full campaign release later in the year.

PHOTO CREDIT: @Brad Elterman