"For The Kids Who Know and Those Who Don't"
Parisian label Waiting for Ideas recently dropped their “For The Kids Who Know and Those Who Don’t” collection lookbook online which presents a slew of premium made wardrobe-builders for cross-seasonal dressing.
Taking inspiration from the founder’s experience of growing up in the 90s/00s, the lookbook was shot in his old middle school to further immerse us in the nostalgic element of the offering. Specifically taking notes from the computing industry, alongside 90s music and skateboard cultures, pieces such as t-shirts with CD-sized pockets, trousers with removable panels and oversized sweatshirts all nod to the past decade.
Remaining true to their core values of transparency and value for product integrity, materials were selected on the basis of their quality and durability before being manufactured in Paris. Check out more images from their “For The Kids Who Know and Those Who Don’t” collection lookbook below or follow the link below to visit the Waiting for Ideas website.