RIMOWA Taps Kim Jones & LeBron James for “Neverstill” Campaign

By May 31, 2019Fashion News

Icons in Their Field.

Continuing to propel their contemporary relevance in 2019, RIMOWA has tapped the talents of three iconic creatives for their latest campaign titled “Neverstill.”

Featuring fashion mainstay Kim Jones, pianist Yuja Wang & sports icon LeBron James; the first release presents Kim as he travels across Asia with his RIMOWA suitcase in tow. Speaking on the campaign, RIMOWA CEO Alexandre Arnault elaborated;

“RIMOWA is committed to participating in the conversation by adding meaningful cultural context to our products. Together with this group of diverse global icons, we continue to open up a conversation beyond travel to explore what it means and takes to move forward.”

Check out the full set of shots below as well as a short video featuring Kim Jones, and expect the LeBron & Yuja iterations to drop sometime in June.


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