Featuring rapper Buddy.
Coming right back after spotlighting their summer collection, Pharrell’s BBC label is already previewing a new drop from the collection in a new campaign.
With rapper Buddy modelling the new pieces, the new collection features pull over hoodies, matching sweatpants, t-shirts, and crewneck sweatshirts in a unique bleach dye technique. The rest of the collection includes graphic t-shirts, pigment-dyed crewnecks and a selection of pieces dressed in tree camouflage including a basketball jersy and matching shorts.
Currently available at BBC London and online, you can pick up pieces from BBC’s latest drop now. Take a look at the collection in the images below:

PHOTO CREDIT: Billionaire Boys Club























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![BeFunky-collage]]] – 2026-06-03T215133.336](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-03T215133.336-600x403.jpg)









