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Lyst has updated its quarterly Lyst Index, revealing that Gucci as the “Hottest Brand” of Q2.
Topping the list for the fifth time in the last two years, Gucci, which recently debuted its Cruise collection, unveiled a new technology allowing customers to virtually try on sneakers, and had it’s creative director, Alessandro Michele sit in as co-chair for the Met Gala. Increasing its revenue by 20%, the luxury label knocked off Virgil Abloh’s Off-White™ label, which moves into second place followed by Balenciaga, Valentino and Prada who make up the rest of the top five spots.
See Lyst’s Hottest Brand index here.
PHOTO CREDIT: @GUCCI